This role leads the company’s overall marketing strategy to support business growth, strengthen brand presence, and drive market leadership.

The position partners with executive leadership, business development, and market sector leaders while managing internal teams and external partners.

Company Culture:

• Knutson promotes a collaborative, inclusive, and growth-oriented environment.
• The company is committed to diversity, equity, and inclusion across its workforce and communities.
• Employees are encouraged to bring ideas forward and grow professionally.

Responsibilities:

• Strategic Marketing and Growth
• Develop and lead company-wide marketing strategy aligned with growth objectives
• Translate business strategy into actionable marketing plans
• Customize strategies for different markets and regions
• Facilitate planning sessions with leadership and cross-functional teams

Demand Generation and Business Development Support

• Partner with business development teams to support revenue growth
• Develop marketing campaigns for key markets and clients
• Align marketing efforts with business and pursuit strategies

Pursuit Planning, Proposals, and Storytelling

• Lead proposal strategy and pursuit planning for major projects
• Oversee messaging, content, and proposal development
• Ensure strong and differentiated storytelling

Brand, Creative, and Communications

• Lead brand strategy and positioning
• Oversee creative direction, design, and visual storytelling
• Manage communications and public relations strategies

Digital Marketing and Market Visibility

• Lead digital strategy including website, SEO, and social media
• Develop thought leadership content and initiatives
• Plan events, sponsorships, and promotional activities

Marketing Operations and Analytics

• Oversee marketing analytics, reporting, and tools
• Establish performance metrics and track ROI
• Improve processes and workflows for efficiency
• Report on marketing impact on pipeline and revenue
• Align marketing investments with business goals

Team Leadership and Resource Management

• Build and lead a high-performing marketing team
• Provide coaching and professional development
• Manage internal and external resources
• Promote company safety culture

Partner and External Relationship Management

• Manage relationships with agencies and consultants
• Lead partner marketing initiatives with industry stakeholders

Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• Advanced degree preferred
• 10 or more years of marketing experience
• At least 5 years of leadership experience
• Experience in construction or AEC industry preferred
• Strong understanding of business development and sales environments
• Excellent communication and storytelling skills
• Ability to manage multiple projects and priorities
• Strong writing, editing, and organizational skills

Key Competencies:

• Relationship-driven approach
• Strong business awareness
• Collaborative leadership style
• Understanding of construction markets
• Attention to detail and organization

Benefits and Perks:

• Competitive pay
• Career advancement opportunities
• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• Flexible Spending Account
• Paid Time Off
• Life and long-term disability insurance
• Mentorship program
• Tuition reimbursement
• Employee Assistance Program
• Employee referral bonus program
• Flex Fridays
• 401(k) with company match
• Annual discretionary bonus
• Profit-sharing program
• Paid parental leave

Location: Minneapolis, MN

Salary: $155,000 to $242,000

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