This webinar explores how Latino-owned businesses can respond to economic disruption, changing customer patterns, and workforce instability by strengthening relationships, expanding customer reach, and creating a stronger sense of belonging across diverse communities.

Rather than focusing only on challenges, this session helps participants identify practical ways to:

· Build stronger, more diverse customer relationships

· Expand beyond existing customer bases

· Increase trust and visibility through inclusion and belonging strategies

· Adapt business strategies to changing markets

· Strengthen long-term business resilience